Both Sides of the Table

JANUARY 12, 2014

While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. The problem with this is that past successes aren’t always relevant to future ones as the methods and environment of the past may no longer apply. Think of web vs. mobile. Traditional software vs. SaaS. Nothing blows up great opportunities faster than founders who are constantly fighting. FourSquare.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Both Sides of the Table

JANUARY 5, 2016

And of course SnapChat is relevant for younger video consumers. But ignoring SnapChat for video is a mistake. It requires too many skills in SEO, audience measurement, platform integrations, CRM, retargeting, a/b testing of titles/thumbnails and development of one’s own platform for CMS and mobile distribution.

Content 150

Content Snapchat Platform SEO 150

socalTECH

MARCH 2, 2016

Back then, it was a much different game, and there was not much of an emphasis on social and more on SEO. We've since expanded to Instagram and Vine, and it's Snapchat and Youtube next. In our food area, it's more visual, and we find that works well on Facebook, Instagram, and Vine, and we're now also moving into Snapchat and Youtube.

Media 100

Media Content News SEO 100