Startup Professionals Musings
DECEMBER 3, 2021
Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking.
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. Link has a summary of his argument plus a great video). While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read.
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Startup Professionals Musings
FEBRUARY 20, 2019
Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking.
Startup Professionals Musings
DECEMBER 14, 2013
Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company.
Startup Professionals Musings
AUGUST 20, 2013
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking.
Startup Professionals Musings
NOVEMBER 3, 2012
Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company.
Startup Professionals Musings
FEBRUARY 18, 2017
Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking.
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