Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value
InfoChachkie
JANUARY 20, 2015
To illustrate the extent to which a company’s name is largely irrelevant to its ultimate success, let’s examine the genesis of six successful technology companies’ names. Google was not descriptive of the company’s initial core competency (search) nor was it particularly easy to pronounce or spell when the site was first launched.
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