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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. It works in fashion, real estate, and certainly in the technical world.

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7 Tips To Getting A Bank Interested In Your Startup

Startup Professionals Musings

Include any empirical evidence--including market research or technical analysis, if that's appropriate--in order to bolster your case about why you believe you will succeed. If you don't have a team on staff, then a banker is going to want to hear about outsourcing and advisors. A winning product or service. An impressive team.

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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. I have published many of these PR Tips before. I have published many of these PR Tips before. It is neither.

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7 Pitching Tips to Help You Crush Your Next Investor Meeting

Tech.Co

Try to compile all the different types of questions you could be asked about your business, like technical details, financial assumptions and projections, marketing, IP, etc., I would advise trying not to get into an argument with an investor. and prepare a response. In fact, plan on them challenging your solution and data points.

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The Top 10 Types of Douchebags in Tech and How NOT to Be One

Jason Nazar

You take no interest nor show any curiosity in how technical systems are built or maintained, and Engineering is the least valued/respected part of your organization. The WannaBe Board of Advisor. What’s the Remedy: Don’t ever offer to be a Board of Advisor unless your asked first. Self-Entitled Social-Media HotShots.

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Roping in the Legal Eagles

InfoChachkie

Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not. In other words, find a lawyer who will take the time to understand the issues underlying your business and advise you how to best accomplish your objectives while minimizing your legal exposure. but They Make Great Guard Dogs. Do not do it.