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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. A simple and inexpensive way to do this today is to add an interactive tool like LeadChat to your website.

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6 Ways To Make You An Entrepreneur Before The Product

Startup Professionals Musings

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. There are dozens of tools available to help you monitor relevant activity, including Social Mention and Google Alerts.

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Interview with Julie Novack, PartySlate

socalTECH

Unlike Yelp and listings sites that are focused on user-generated reviews or things like that, we're really a portfolio sharing site, and a tool of professionals. He and I connected, and walked through PartySlate and what we were doing, and he immediately said he wanted to invest and become an advisor to the company. He's based in LA.

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Small Business Grants You Can Apply For in October 2024

Tech.Co

The program aims to empower female business owners by providing them with access to capital and the tools and resources needed to help them grow their ventures. While the program’s deadline is technically on November 1, we’d recommend applying in October it’s only accepting a limited number of applications.

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Business Complexity Goes Up Dramatically As You Scale

Startup Professionals Musings

Most of the entrepreneurs I advise today are ready to declare success when they get that first surge of traction with a real customer. More features means more complexity, more experts, and specialized tools to facilitate the integration, testing, and support. Adding partners, with their own tools and specialists.

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Apply Hospitality-Driven Thinking to Your New Venture

Startup Professionals Musings

Tech may be the tool, but hospitality – making life a little easier, more comfortable, and more enjoyable for your customer, is the winning focus. Unfortunately, too many of the technical entrepreneurs I mentor and advise are focused on their technology, and assume that the value will be self-evident to customers.

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Roping in the Legal Eagles

InfoChachkie

Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not. In other words, find a lawyer who will take the time to understand the issues underlying your business and advise you how to best accomplish your objectives while minimizing your legal exposure. but They Make Great Guard Dogs. Do not do it.