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This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5% Selling at smaller retailers will net you fewer customers and higher margins. Except for 2 things: 1.

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When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Simplifying: Revenue -. Cost of Goods Sold (COGS) =.

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Their idea was to catch enough consumers to scale, but they didn't understand the cost of acquisition, of finding customers, marketing, and advertising. What AdventureLink allows us to do is cast a very wide net, to build distribution partners and tap into mainstream travel.

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