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Traditional marketing vs. social engagement

Berkonomics

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. Ask for endorsements when appropriate.

Marketing 120
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Turn “broadcast” into “engagement.”

Berkonomics

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. Ask for endorsements when appropriate.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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Entrepreneurs Should Go For The Quick Buck – Then Stop - Initial Business Models Can Be Enticing But Limiting In The Long Run

InfoChachkie

They knew that price restructuring would significantly impair their gross revenues as well as their net income, which would dramatically impact their stock price. Companies purchased keywords, placed ads and sent emails in an attempt to entice users to complete a lead form. 9 Women And A Baby.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

It’s why I always work hard to find images for my blog posts & why all of my keynote presentations are visual rather than bullet points with words. When I write a blog post I often see the words before I write them. I have a process I use for blog posts, too. I have a high fear of failure that acts as my safety net.

Writing 356
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Frank Addantes FounderBlog: Be Best at Something

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc. Startup 3.0:

Startup 40
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Why You Should Start a Company in. Los Angeles

SoCal Delicious

1 2 3 next › last » February 2010 login or register to post comments Print Email Newsletters Browse current issue › Subscribe to Fast Company › Digg StumbleUpon Facebook Buzz Up! There's a Nap for That ); ADVERTISEMENT Sponsored Links Harvard Business School HBS prepares you to build success—one decision at a time.