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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises.

.Net 100
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ACTIVE Network Signs Up Two YMCAs

socalTECH

San Diego-based sports activity registration and software provider ACTIVE Network reported two wins today at YMCA centers. ACTIVE Network said it has signed up the YMCA of the North Shore in Massachusetts and YMCA of the Brandywine Valley in Pennsylvania as customers for the company''s ACTIVE Net cloud platform.

Activity 138
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10 Business Model Components Required In Every Plan

Startup Professionals Musings

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Target market. Sales/Marketing.

Sales 102
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance.

Metrics 102
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance.

Marketing 174
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Gross Burn vs. Net Burn. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it it is also the title of a fabulous book from Internet 1.0 Net burn is the amount of money you are losing per month. Let’s set up a framework.

Startup 383
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10 Qualities That Will Make You Stand Out In Business

Startup Professionals Musings

But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere. Everyone looks for “rapport talk” rather than “report talk.” Have impeccable manners and flair. They are reliably consistent, and unafraid to ask for help.