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5 Challenges When Predicting Future Customer Behavior

Startup Professionals Musings

Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive. I found some help in this regard from a classic book, “ Humanizing Big Data ,” by leading consumer researcher Colin Strong.

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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Are you making the proper investment, and is it paying off?

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Stamps.com Sees Surge On ECommerce Growth

socalTECH

El Segundo-based online postage and shipping software developer Stamps.com reported its second quarter results on Thursday, saying it saw a 49 percent increase in its revenues for the quarter, to $206.7M, as a result of a surge in e-commerce activity. million, up 182 percent compared to the second quarter of 2019. READ MORE>>.

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7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.

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ServiceTitan Links With SEO Provider

socalTECH

According to ServiceTitan, it will integrate with Plumbing & HVAC SEO, which will help ServiceTitan's customers increase sales and book more customers. The company's cloud-based software is aimed at home service companies, managing everything from customer relationship management and dispatch to marketing and reporting.

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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. These days, it’s a great way to get some work done, while enjoying a cup of coffee, so you may not even have to buy a book.