5 Challenges When Predicting Future Customer Behavior
Startup Professionals Musings
FEBRUARY 4, 2023
Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive. I found some help in this regard from a classic book, “ Humanizing Big Data ,” by leading consumer researcher Colin Strong.
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