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InfoChachkie
MARCH 23, 2015
As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises.
Startup Professionals Musings
MARCH 31, 2023
In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.
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Berkonomics
SEPTEMBER 27, 2018
After presenting a “state of the company” report at a national meeting of resellers for a company where I sat on the board, I was approached by one of the audience members, complimenting my presentation and stating, “I have a problem. The background for my story. The year was 1998. The surprise I could not ignore.
Startup Professionals Musings
DECEMBER 2, 2022
There are dozens of sources to help you construct your business model, and a good example is a classic book by venture capital investor Elizabeth Edwards, simply named “ Startup ,” which is really designed as a handbook for launching a company for less. Sales/Marketing. Be specific on sales channels and marketing initiatives.
Startup Professionals Musings
JULY 3, 2020
In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.
Both Sides of the Table
SEPTEMBER 28, 2014
Gross Burn vs. Net Burn. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it it is also the title of a fabulous book from Internet 1.0 Net burn is the amount of money you are losing per month. Let’s set up a framework.
Both Sides of the Table
MAY 24, 2021
It has historically been the case that VCs would rather fund the promise of 100x in a company with almost no revenue than the reality of a company growing at 50% but doing $20+ million in sales. Today they announced that they acquired a large competitor in their space for what is reported to be a $100 million transaction.
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