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7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Custom 114
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10 Business Model Components Required In Every Plan

Startup Professionals Musings

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Competition. Production.

Sales 102
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Custom 85
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What’s Really Behind the Net Neutrality Ruling

Tech Zulu Event

Regardless which side of the isle you stand politically, you can be rest assured that the passage of net neutrality is a positive for you, and your ability to access the Internet like you have since the 1990’s. For the sake of argument, let’s say that net neutrality wasn’t passed. Images via Shutterstock.

.Net 40
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What two words are most valuable for your business planning?

Berkonomics

A few great examples. The net cost of such a failure to pre-think this event would have been in the millions, stated the CEO, but were successfully hedged against just as the dollar declined. When I use this technique, invariably the person on the other side of the question will at some point state, “I didn’t think of that.”.

.Net 120
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How does America’s Net Neutrality Bill Affect Other Nations?

Tech Zulu Event

Their stated purpose is to further a policy of net neutrality by preventing Internet Service Providers from engaging in certain practices deemed anti-competitive by the agency. For example, a recent infographic on cyber security from SolarWinds discovered that under trained employees are the largest threat (53%) to federal agencies.

.Net 40
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5 Ways To Increase Your Agility In The Face Of Change

Startup Professionals Musings

The challenge is that too many are confused on what that means for them, and what it takes to make their business competitively agile. These authors, and I agree, define agility in business as the ability to detect and assess changes in the competitive world in real time, and then take decisive and effective action.