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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Nurturing stage email performance. That makes it easier to collect results indicators, including number of emails sent, open rate, click rate, and email bounce rates.

Metrics 102
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Nurturing stage email performance. That makes it easier to collect results indicators, including number of emails sent, open rate, click rate, and email bounce rates.

Marketing 174
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Does your company have a “dirty cap table?”

Berkonomics

When you seek professional investors, whether organized angels or venture capitalists, one of the early questions you are asked is “How have you financed the business so far?” Currently that standard requires a minimum of $200,000 in annual income or over one million in net assets, including the value of the investor’s principal residence.

Company 156
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What’s the minimum information to give your investors?

Berkonomics

Email readers, continue here…] Prepare for your annual meetings well. Summarizing income statements with a line for revenues, cost of revenue, general and administrative expenses, sales and other direct costs – all leading to net income, would satisfy the legal requirement for statement of income and expense.

Class 120
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How much information do you give to investors?

Berkonomics

Email readers, continue here.] Summarizing income statements with a line for revenues, cost of revenue, general and administrative expenses, sales and other direct costs – all leading to net income, would satisfy the legal requirement for statement of income and expense.

Class 202
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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Nurturing stage email performance. That makes it easier to collect results indicators, including number of emails sent, open rate, click rate, and email bounce rates.

Metrics 101
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Nurturing stage email performance. That makes it easier to collect results indicators, including number of emails sent, open rate, click rate, and email bounce rates.

Metrics 57