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Honey Acquired By PayPal For $4 Billion

socalTECH

According to PayPal, following the acquisition, Honey will continue to be headquartered in Los Angeles, and retain its brand, with Ruan and Hudson continuing to lead the team, reporting to PayPal's global consumer product and technology organization.

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THQ Reports Loss

socalTECH

Agoura Hills-based video game maker THQ reported its yearly results Wednesday afternoon, reporting that it saw a net loss of $431.1M For the quarter, the firm said it had a net loss of $96.9M on net sales of $170.3M, compared with a net loss of $34.5M on sales of $830.0M. the firm lost on sales of $1,030.5M

THQ 100
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ACTIVE Network Signs Up Two YMCAs

socalTECH

San Diego-based sports activity registration and software provider ACTIVE Network reported two wins today at YMCA centers. ACTIVE Network said it has signed up the YMCA of the North Shore in Massachusetts and YMCA of the Brandywine Valley in Pennsylvania as customers for the company''s ACTIVE Net cloud platform.

Activity 138
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. In addition, the best companies compare the negative and positive cash flows over a period of time to determine the net present value (NPV) of planned future marketing spending.

Metrics 102
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. In addition, the best companies compare the negative and positive cash flows over a period of time to determine the net present value (NPV) of planned future marketing spending.

Marketing 174
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OpenX Tops $140M In Revenues

socalTECH

The privately held company--which has not previously reported its revenue number publicly--said it doubled its revenue and tripled its profits in the last two years. OpenX, which is led by Tim Cadogan, said that it saw 40% organic, year-over-year growth and added over 250 publishers during the year.

OpenX 100
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Does your company have a “dirty cap table?”

Berkonomics

When you seek professional investors, whether organized angels or venture capitalists, one of the early questions you are asked is “How have you financed the business so far?” Currently that standard requires a minimum of $200,000 in annual income or over one million in net assets, including the value of the investor’s principal residence.

Company 156