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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits. Shots On Goal.

.Net 168
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits. Shots On Goal.

.Net 182
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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises.

.Net 100
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Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

A recurring entrepreneurial challenge is to determine the optimal price of a new product, especially absent a directly competitive alternative. Yet, the value of your solution will vary by customer, based on the utility each derives from your product. Anecdotally, it seems that SaaS products often behave as Giffen goods.

Pricing 100
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5 Secrets That Make Jeff Bezos The Leader Of The Pack

Startup Professionals Musings

Jeff Bezos is one of the world’s most admired entrepreneurs, primarily because of his humble style and his growth from a regular person background to a current net worth in the neighborhood of $200 billion dollars. He repeatedly refers to what he calls " divinely discontented " customers. They always want more, so they pull you along.

Slides 137
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Why You Should Think Twice Before You Send That Intro Email

Both Sides of the Table

And in most cases I would heed Fred Wilson’s advice about the “double opt-in” email for intros – where you ask for permission before green-lighting an unsolicited introductions. I’ve commented to several of them (so, no, I’m not talking about YOU. I give introductions frequently. The Details.

Email 359
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What Should You Do with Your Crappy Little Services Business?

Both Sides of the Table

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. They have created two internal technology “products&# and wanted to figure out how they could turn their services business into a product business that could be financed. This team is talented.

Services 332