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I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole CustomerDevelopment processes / Lean Startup movements also popularized by people like Eric Ries. This was 2006 and we were now working on our second company. Back then it seemed foreign.
I remember going to an Under the Radar conference in 2006 in the heat of the Web 2.0 Do you really want to spent $100k building a product to discover through CustomerDevelopment that the market is too small? There were tons of young entrepreneurs showing their latest Web 2.0
The “official” date is June 9 th , 2006 — for those that are curious about such things). The Phantom Sales Forecast – Failing at Customer Validation - Steve Blank , July 22, 2010 Startup CEO’s can’t delegate sales and expect it to happen. Customer Validation needs to have the CEO actively involved.
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