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Rubicon Project Hails Growth, New Customers

socalTECH

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. READ MORE>>.

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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

socalTECH

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets.

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Interview with Kevin O'Connor, FindTheBest.com

socalTECH

Kevin O'Connor is the co-founder of DoubleClick , which he took from startup to IPO on the Nasdaq in 1998, sold it to private equity firm Hellman & Friedman for around $1.2 billion in 2005, and finally sold again to Google in 2007 for $3.1 But, advertisers will know you've got to be where people are comparing products.

Startup 210
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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Lunsford oversaw WebSideStory’s IPO in 2004, and Limelight’s IPO in 2007.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Founded in 2007.

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Frank Addantes FounderBlog: GoogleClick - Who owns your cash register?

Frank Addante

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Recently, I have been looking very closely at the online advertising market. . ► March (1) Office 2.0: Where's Jack Bauer?

Google 40
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Frank Addantes FounderBlog: Stay Positive

Frank Addante

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. We ultimately grew to be the #2 advertising technology solution on the Internet until DoubleClick acquired adMonitor in 2001.

Startup 40