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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. He is also the author of an award-winning entrepreneurial blog infoChachkie.com. Copyright © 2007-9 by J. Meredith Publishing.

Web 2.0 222
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Advice for CTO Founders: Don't Let Business Kill the Business

SoCal Delicious

tries to expand beyond Twitter roots Blogs Im Reading Andrew Corn Barry Ritholtz Fred Wilson FT Alphaville Howard Lindzon Marc Andreessen Michelle Leder Paul Graham Paul Kedrosky Trader Mike Active Investments AdCopy AdSafe Alphacet Beacon Trust Company bit.ly While I know I can add value, I also know when and how I can add value.

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Frank Addantes FounderBlog: Elements of Sustainable Companies

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? ► October (1) New Video! .

Company 40
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Frank Addantes FounderBlog: 3. Virtual Location, Location, Location

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? ► October (1) New Video! .

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Frank Addantes FounderBlog: The Kool-Aid Test: “Why do I need anything? Why do I need yours? Why do I need it now?"

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? ► October (1) New Video! .

Startup 40
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Frank Addantes FounderBlog: Venture Capital - What's the rush?

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? Customers validate businesses.