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Demand Media Reports Profit

socalTECH

Santa Monica-based Demand Media , the internet publishing firm headed by Richard Rosenblatt, reported its fourth quarter and fiscal 2010 results today, the first as a public company. Demand Media said it had revenues of $73.6M in revenues from Q4 of 2009. in a loss in Q4 of 2009. in a loss in Q4 of 2009.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market.

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Two Models for Digital Advertising Sales – Enterprise Software and the Travel Industry

Frank Addante

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. In digital advertising, we have it backwards. Another great opportunity within the digital advertising: those segments of the industry that contain characteristics of “expiring” inventory markets such as travel.

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Thanks To Our Sponsors

socalTECH

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. We Create Demand for California's Technology Companies. Advertisers. tech, new media, entertainment and consumer industries. on April 24, 2009. Southern California's high tech news and companies. They include: Sponsors. Technology.

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Interview with Dave Newmark, Bid4Spots On Google, Radio, and more

socalTECH

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

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Thanks to socalTECH's Sponsors!

socalTECH

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Advertisers. tech, new media, entertainment and consumer industries. April 24, 2009. Email us at info@socaltech.com.

SoCalTech 100
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Interview with Jennifer Sargent, HitFix

socalTECH

The driving force for me was the gap in the market which I saw, a disruption in media consumption patterns. Basically, that disruption is 18-34 year olds have changed how they consume media. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience.

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