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Mobile Experience 2.0

SoCal Tech Calendar

Wednesday, May 13, 2009 -- Mobile Experience 2.0. After years of dialog on mobile convergence, what has actually converged on the mobile platform is the high quality experience, spurred by innovations in Media Content (Video, Music, Movies, T.V.), in an open Forum at UCLA. See [link] (more).

Mobile 100
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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

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Interview with Neville Spiteri, TheBlu

socalTECH

Neville Spiteri is co-founder of Venice-based WEMO Media (www.wemomedia.com), a new, digital studio whose flagship product is TheBlu (www.theblu.com) an online, interactive experience focused on the world's oceans. Our focus is really what we refer to as globally shared media. In 2009, I was convinced the time was right.

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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

Walk into any Coffee Bean & Tea Leaf in Southern California and you can’t miss their digital screens. They have developed a cloud-based platform for merchants to publish to multiple distribution networks, including social, mobile and email. DataPop : DataPop was founded by performance marketing veterans from Yahoo!

Company 276
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Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media.

Mobile 329
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Closing a VC fund in 2009/10 is a major achievement in and of itself. Total raised: $83mm; Series B round (July 2009 for $43mm) valued company at $400mm.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. Not so fast.

Email 339