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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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Carving An Internet Niche With FamousBirthdays.com

socalTECH

I love the web and love Internet marketing. We realized afer 2011 that we were spreading ourselves thin by trying to make five to ten websites great. So, at the beginning of 2012, we picked a website that we owned, to make it awesome. Although the web offers amazing chances for organic growth, you have to do something amazing.

Google 236
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Bolstering the Partner Ranks at GRP

Both Sides of the Table

Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

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Go West Young Men: Winklevoss Twins Buy $18M L.A. Mansion To Dive Into SoCal Tech Scene

SoCal Delicious

Monday, August 27th, 2012. Advertise Here. Advertise Here. 2011 Holiday. Your guide for the best gadget gifts of 2011. Balderdash Developers Log(n) Consultants RelayStrategy Developers Smartsourcing Global Services Epsilon Concepts - LA Web Design Company Developers. © 2012 AOL Inc. Guest Column.

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E-commerce’s Changing Landscape | Customization

Tech Zulu Event

Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research). As the consumer still needs a nudge towards what they may need, increasing online advertising into 13.7 Yet, the old model of branding won’t die without a fight.

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YouTube Introduces its Own App for iPhone and iPod touch | Google Adds Editing to the iOS Drive App

Tech Zulu Event

YouTube is available on 350 million devices and more than a million advertisers using Google ad platforms, the majority of which are small businessesTraffic from mobile devices tripled in 2011. In Quarter 2 of 2012, Google ad revenues were $10.96 billion From Ads. No Bad Blood.

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E-commerce’s changing Landscape: Customization

Tech Zulu Event

Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research). As the consumer still needs a nudge towards what they may need, increasing online advertising into 13.7 Yet, the old model of branding won’t die without a fight.