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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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Rubicon: We're Second In Online Advertising Audience

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. READ MORE>>.

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Rubicon Project Beats Google In Advertising Reach Report

socalTECH

Rubicon reports that the the July 2012 comScore ranking found that Rubicon Project now reaches 96.2% Rubicon's advertising network and tools are used by web publishers to optimize the return on their online advertising, by automatically steering ad space to the best ad network for their site. of the U.S.

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MediaShift Snags Clear Channel Media Vet As CFO

socalTECH

Newport Beach-based digital advertising firm MediaShift has snagged the former CFO of Clear Channel Media and Entertainment, as its CFO, according to the company. MediaShift went public via a reverse merger back in 2012, and was formerly known as Ad-Vantage Networks; the firm is now traded OTCBB. READ MORE>>.

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ReachLocal Opens Three New Offices

socalTECH

ReachLocal explained the offices is part of a continued international and domestic expansion for the company: it is planning on opening up another European country this quarter, and its first Asian country in the first quarter of 2012. The company says it now has local presence in 11 international markets and 46 North American markets.

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Intro to Search Engine Optimization

SoCal Tech Calendar

Thursday, September 6, 2012 -- Intro to Search Engine Optimization. This class is designed to teach you how to drive more traffic to your web site and increase sales, by using tools suited for anyone! Coloft Academy. What is Search Engine Optimization? See [link] (more)

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TechZulu Heads to CES 2012! And Your Chance to Win A Kindle Fire!

Tech Zulu Event

Hear from key influencers and investors about trends shaping the connected TV market, mobile and web apps, iPad, content discovery and hybrid TV standards and opportunities for advertising and marketing campaigns. Share their perspectives for trends shaping the connected TV market, mobile and web apps, iPad, content discovery.