2011 Advertising Customer Metrics 
Tech Zulu Event
NOVEMBER 28, 2011
And NOT even because they give until death refunds if a customer is ever dissatisfied with a purchase. He says he cares most about “focusing on customers for life”. Noah has what I believe he called “Thank You metrics”. It is a way to build relationships and get to know your customers. His email list is everything.
socalTECH
JANUARY 14, 2011
Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. Advertisers are known for their creative focus, not focus on analytics. Do your customers understand the need for your product, and has that been an issue?
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Both Sides of the Table
MAY 23, 2012
In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. By 2010-2011 this had shrunk by half again, averaging under $15 billion. The Exit Problem.
Both Sides of the Table
DECEMBER 27, 2011
While Google and Facebook will buy “acquihires” (at least as of Dec 2011), many acquirers hate the idea of buying companies that aren’t profitable. If you had huge customer growth but just didn’t focus on revenue that’s a different story. It allows you many more exit opportunities. Investors value growth.
Tech Zulu Event
APRIL 23, 2013
Founded in the summer of 2011 and their first product out a few weeks ago amSTATS wants to help users to follow fitness events and programs near them and find a great fitness trainer to help them stay fit. We have 115 paying customers right now. Advertising revenue is generated from each site visitor, paid or otherwise.
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