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Rubicon Project Goes Mobile

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said the new product comes from its May 2012 acquisition of Mobsmith. READ MORE>>.

Mobile 124
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Apps Alliance and MEDL Mobile Mixer

SoCal Tech Calendar

Tuesday, October 9, 2012 -- Apps Alliance and MEDL Mobile Mixer. This is the "got to get an invitation" event for what is shaping up to be a MOBILE Industry week in San Diego. With both MMCF and Mobile Con 2012 in town we decided to throw a little "thing" to celebrate. See [link].

Mobile 113
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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

2012 has been a remarkably interesting year in terms of developments in technology. 12 major acquisitions this year putting it over 100 since 05. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. It was a big year for us. Finally, Google.

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Airpush: $98M In Annual Revenues, 200 Employees

socalTECH

Los Angeles-based mobile advertising firm Airpush --which is reportedly in acquisition talks with Perion--delivered $98M in annual revenues, according to the Forbes 2013 ranking of its most promising companies. airpush mobile advertising native forbes ranking growth' Airpush is led by Asher Delug. READ MORE>>.

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WhatRunsWhere Targets Ads On Android

socalTECH

Are you trying to figure out where your competitors and running in-app advertising on Android? San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running into mobile apps for the Android operating system. READ MORE>>.

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AirPush's Asher Delug: Bootstrapping Your Way To $100M

socalTECH

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196
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It’s Morning in Venture Capital

Both Sides of the Table

But in 2012 a visit to any major college in America will show you the massive increase in aspirations of our young talent to become the next Mark Zuckerberg and build a future Facebook. So it is unsurprising that an over-funding environment and the commensurate returns hangover would have lasted until about – well – 2012.