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OpenX Gets $22.5M More For Online Advertising

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Pasadena-based advertising technology firm OpenX has raised $22.5M The company said the new funds will go towards growth, financing acquisitions, and international expansion. Acording to OpenX, it more than doubled its team in 2012 to 260 employees, and saw greater than 100 percent year-over-year growth in both 2011 and 2012.

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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

2012 has been a remarkably interesting year in terms of developments in technology. 12 major acquisitions this year putting it over 100 since 05. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. It was a big year for us. Finally, Google.

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Airpush: $98M In Annual Revenues, 200 Employees

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Los Angeles-based mobile advertising firm Airpush --which is reportedly in acquisition talks with Perion--delivered $98M in annual revenues, according to the Forbes 2013 ranking of its most promising companies. airpush mobile advertising native forbes ranking growth' Airpush is led by Asher Delug. READ MORE>>.

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WhatRunsWhere Targets Ads On Android

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Are you trying to figure out where your competitors and running in-app advertising on Android? San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running into mobile apps for the Android operating system. Pricing on the new tool was not announced.

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Apps Alliance and MEDL Mobile Mixer

SoCal Tech Calendar

Tuesday, October 9, 2012 -- Apps Alliance and MEDL Mobile Mixer. With both MMCF and Mobile Con 2012 in town we decided to throw a little "thing" to celebrate. This is the "got to get an invitation" event for what is shaping up to be a MOBILE Industry week in San Diego. See [link].

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Rubicon Project Goes Mobile

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Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said the new product comes from its May 2012 acquisition of Mobsmith.

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FastPay Acquires AnchorOps

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Financial terms of the acquisition were not announced. AnchorOps was based in Westborough, Mass, and was founded in 2012. The acquisition will grow FastPay's team to over 100 employees. Los Angeles-based FastPay announced today that it has acquired AnchorOps , a developer of electronic payment solutions for media buyers.