2012 Article Customer Software Review 
TechCrunch LA
APRIL 12, 2018
Founded by Ara Mahdessian and Vahe Kuzoyan in 2012, ServiceTitan is very much an up-and-coming billion-dollar business that’s a family (minded) affair. Battery isn’t the only marquee investor to find value in ServiceTitan’s business developing software managing day labor.
Both Sides of the Table
JULY 13, 2012
The New York Times recently ran an article titled, “ Tech Companies Leave Phone Calls Behind.” But this article missed the real trend. But only from customers. That’s because you are not their customer. The customer are advertising agencies and brands themselves. That doesn’t sound right!
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Both Sides of the Table
JUNE 17, 2013
This article initially appeared on Inc. In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Customers sometimes buy things spontaneously without thinking through what their actual need is. The goal is to get the customer speaking about their organization. Click here.
Both Sides of the Table
MAY 23, 2012
This article originally ran on PEHub. Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. If you prefer the super short version – I’ve summarized the post in the final section.
Tech Zulu Event
JANUARY 19, 2012
The industry had seen unprecedented growth in the past decade due to a combination of factors, one of which was the United States’ economic recession. Due to the combination of these factors, marketers began to more heavily fund digital platforms. It has been predicted that this method will continue to increase in popularity in 2012.
SoCal Delicious
OCTOBER 8, 2012
To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Order a reprint of this article now. October 5, 2012. See a sample reprint in PDF format.
Both Sides of the Table
SEPTEMBER 28, 2014
by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. You are particularly vulnerable if: You have revenue concentration (few customers each providing a large total of percentage of your revenue).
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