Remove 2012 Remove Blogging Remove Marketing Remove Writing
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

I’ve been on the road much of 2012 and part of 2011. According to the SEC we’re not allowed to market the fact that we’re fund raising, so I won’t. I plan to write about it early next year when we’re all through. I promise you that won’t be a bit market for us. And so it goes again.

Blogging 420
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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

Some quick data that I pulled from EmailisNotDead.com (mid 2012). But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel.

Email 339
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. Profitability.

Startup 383
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Interview with Anne Walls and John Singleton, WordHustler

socalTECH

Writers can log into our site, upload their project, and select from over 4,000 markets, and send their work out to the world physically with a single click. In their case, people write their scripts on a web site, and when they're done, they can submit them to contests with a single click.

Writing 209
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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

If you haven’t already followed me on Twitter, that’s the fastest way to get blog updates. Take for example the years 2010-2012 where every brand out there seemed to be buying Facebook “Likes.” Write down the customer pains so you’ll have them for later. This article initially appeared on Inc.

Sales 367
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

In his blog he says, “I responded that I thought it was stupid. I kind of think LA is just LA and doesn’t need some clever marketing term. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. My views are pretty well known. LA should be LA.”

Startup 304