2012 Company Marketing RSS 
InfoChachkie
JULY 30, 2012
I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.
InfoChachkie
FEBRUARY 25, 2013
Tool Users - Startups often have a long gestation period in which the team is in discovery mode, defining the company's value proposition, target market, pricing, business model, etc. Unfortunately, the 2012 QS TopMBA.com Applicant Survey notes that, on average, MBAs expect to earn $153,000 upon graduation.
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InfoChachkie
MARCH 4, 2013
By 2012, total sales exceeded 50 million copies and founding band member Roger Waters was cited by Forbes as the second highest paid musician of the year, pulling in $88 million. Unfortunately, successful musicians seldom have the luxury of market testing their subsequent albums. Pay To Play. Share and Enjoy.
InfoChachkie
JUNE 11, 2012
HIGHEST DEGREE OBTAINED BY AMERICA'S 400 RICHEST PEOPLE Source: Forbes Magazine, Jan 2012. According to a January 2012 Forbes article, nearly 16% of the 400 most affluent Americans do not have a college degree. Richard leveraged the fact that record companies were Student’s biggest advertisers to subsequently launch a record store.
InfoChachkie
JULY 18, 2012
Make It Work was an amazing company. With over 38,000 cult-like testimonials, one cannot dispute the company delivered a valuable service in a way like no other company has come close. In doing so, I will assume all of the personally guaranteed loans and lines granted to the company. We failed because we tried.
InfoChachkie
JANUARY 14, 2013
Selling the future can be effective, as long as it does not result in a prospect postponing their purchase, waiting for the promised features to be created and vetted by the market. Image Sources: Randy - Copyright © 2012 Discovery Communications, LLC, Monte - ©2012Tribune Media Services, Inc. Sales Training With Benefits.
Both Sides of the Table
DECEMBER 5, 2010
asymmetry, real-time, curated RSS / link-sharing]. AOL was controlled by one company and the Internet was distributed. AOL controlled the services, taxed companies to access users and decided what was good or bad. Was it massively better software, better companies, better markets? then bought GeoCities for $3.6
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