Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.

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Advertising Invest RSS CPC 284

InfoChachkie

OCTOBER 8, 2012

Once people who do not know you and have no vested interest in your company's success begin expending their time, money and resources to leverage your value proposition, you are gaining traction. Evidence of validation manifests itself in many forms and is derived from a variety of market forces. Triangle Of Evidence. Share and Enjoy.

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Venture Capital RSS Customer Custom 265

InfoChachkie

JULY 15, 2013

Scaling normally occurs after a startup achieves product-market fit. Scaling also requires: (i) adequate capital, (ii) an infrastructure that supports internal operations and the efficient and economical delivery of the company''s value proposition, and (iii) an execution, process-oriented executive team. Photo credit: Flickr born1945.

RSS 206

RSS Journal Entrepreneur Resource 206

InfoChachkie

DECEMBER 17, 2012

Dynamic, growing startups consistently identify more ideas and opportunities than they have the time or resources to pursue, including: entering into potential partnerships, developing new products and accessing emerging markets. However, at that time, our resources were better applied to exploiting our primary, PC-based market.

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Tool Startup Ideas Resource 255

InfoChachkie

SEPTEMBER 19, 2012

Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO. These courses all proved to be serious influences on turning the dream of starting their own company into a reality. Share and Enjoy.

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Class Startup Santa Barbara RSS 231

InfoChachkie

FEBRUARY 25, 2013

Tool Users - Startups often have a long gestation period in which the team is in discovery mode, defining the company's value proposition, target market, pricing, business model, etc. Sadly, relatively few entrepreneurially minded MBA graduates can now afford to accept a below-market salary at a startup. Share and Enjoy.

Entrepreneur 279

Entrepreneur Technical Review Case Study Class 279

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. He derived five lessons from his latest guerilla marketing triumph.

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Customer Custom Template Startup 195

InfoChachkie

SEPTEMBER 4, 2012

The Company. Clearly define the addressable market for your pain reliever, which is a subset of the total number of people who are feeling the pain; the total market size is not relevant. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. free weekly Infochachkie articles!

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Content Platform Paid Search OpenX 171

InfoChachkie

MAY 6, 2013

Jim Andelman, my Partner at Rincon Venture Partners , aptly describes the genesis of the Series A crunch, stating that: "Over the next 12-to-18 months, a lot of good companies that have been Seed financed are going to have a tough time raising a Series . A version of this article previously appeared on Forbes. A from a new outside lead.

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Entrepreneur Venture Capital Technical Review Capital 246

InfoChachkie

MARCH 4, 2013

Unfortunately, successful musicians seldom have the luxury of market testing their subsequent albums. Entrepreneurs should unabashedly copy Pink Floyd's simple, yet effective market validation strategies. This audience feedback allowed the band to iteratively modify their creation. Pay To Play. Share and Enjoy.

Startup 269

Startup Cloud Computing RSS Writing 269

InfoChachkie

FEBRUARY 4, 2013

Whenever a VC assesses a potential investment opportunity, they attempt to match the entrepreneur(s), their solution, and intended markets with a pattern they have previously encountered. It represents a deal in which the management team has deep domain expertise and the venture’s value proposition has been market validated.

Technical Review 244

Technical Review Startup Venture Capital RSS 244

InfoChachkie

AUGUST 22, 2012

Most focus on two things though, the amount of women that use the site and the amount of money dirty marketing people are going to make from it. If you’re in the market for a new bag, Chris may have already pinned it for you. He’s also collecting inspiration for the office space at Circa (his latest company). Matt Galligan.

Blogging 178

Blogging RSS Social Network Screening 178

Both Sides of the Table

MARCH 15, 2010

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. Tags: Tech Market Analysis. I think they’re missing something.

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Social Network Networking Blogging RSS 347

InfoChachkie

APRIL 1, 2013

How did a small, open source software company from Finland capture billions in market share from Oracle? spread over three different companies (and) we brought it all together. Marten continues his story by describing the company's first major challenge. You must never let a big, fat American company do this to you.'

Oracle 229

Oracle Startup News Press 229

InfoChachkie

AUGUST 29, 2012

The following guest post is from Eric Gaydos, Buzz Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Follow Eric on Twitter at [link].

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Social Media RSS SaaS Email 154

InfoChachkie

FEBRUARY 11, 2013

Solution – In most failed ventures, the only asset of value upon dissolution is the company's underlying intellectual property (IP), as further discussed in Worthlesss IP. However, as a company's growth accelerates, the core team members are often handicapped by disparate locales. Share and Enjoy.

Technical Review 264

Technical Review Entrepreneur IP RSS 264

Tech.Co

DECEMBER 8, 2017

This week in Startup Spotlight we found companies helping students get through their final exams, gift giving chatbots, getting out of email hell, and more. The company was recently ranked 3 rd on ProductHunt and to date has over 3,500 sign ups. The company also tries to find the best deals in town. ChatbotsBuilder (Boston, MA).

Email 70

Email Artificial Inteligence Startup Template 70

InfoChachkie

AUGUST 8, 2012

The following guest post is from Laurie Barkman, Marketing Lead at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Follow Laurie on Twitter at [link].

Entrepreneur 191

Entrepreneur RSS Conference Training 191

InfoChachkie

SEPTEMBER 5, 2012

The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Go With Your Gut.

Tips 182

Tips RSS Ideas SaaS 182

InfoChachkie

DECEMBER 3, 2012

If you find one, you become a company. If you don’t find one, you become an ex-company.". Market Tested - The night before their recording date, the Kingsmen performed the song for an hour and a half (yes, a 90-minute version of the song) at a small club. Doomed Product Development. Lean To Stout.

Startup 217

Startup RSS Marketing Sales 217

InfoChachkie

JUNE 4, 2012

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions. Fallacy: Yes.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

InfoChachkie

JUNE 18, 2012

Some first-time entrepreneurs mistakenly believe that they are not entrepreneurs because they have never invented anything nor have they come up with a novel idea upon which a company could be built. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

Ideas 221

Ideas RSS Technical Review .Net 221

InfoChachkie

SEPTEMBER 17, 2012

Intent : Investor / entrepreneur conflicts often arise when a company contemplates an exit opportunity. Consider the situation in which the entrepreneur wants to accept a financially life-changing offer to sell her company which is vetoed by the investor because the price does not meet its minimal investment return criteria.

Entrepreneur 253

Entrepreneur Google Invest RSS 253

InfoChachkie

DECEMBER 10, 2012

Although the exact sequence of events is a bit unclear, it appears that Hacker News user "lukethomas"(who is unaffiliated with Divshot) was prompted to create the Hacker News post after reading a tweet about the initiation of the company's private beta. Be Yourself - Represent yourself, not the company in your comments.

News 198

News Sites Startup RSS 198

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What set of functionality would make your company launch-ready? Often this ties to marketing support. Do you need to provide RSS? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness?

Develop 396

Develop Development Startup SEO 396

InfoChachkie

JULY 18, 2012

Make It Work was an amazing company. With over 38,000 cult-like testimonials, one cannot dispute the company delivered a valuable service in a way like no other company has come close. In doing so, I will assume all of the personally guaranteed loans and lines granted to the company. We failed because we tried.

RSS 170

RSS Technical Review Capital Email 170

InfoChachkie

SEPTEMBER 24, 2012

A startup leader's primary responsibility is to maximize the return to its stakeholders, which include the company's global and local neighbors, employees, suppliers, customers and investors. Angry people are usually inspired to act against your company's interests. Be boring in public.

Entrepreneur 203

Entrepreneur Email Sales RSS 203

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What set of functionality would make your company launch-ready? Often this ties to marketing support. Do you need to provide RSS? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness?

Develop 384

Develop Development Startup SEO 384

InfoChachkie

JANUARY 7, 2013

had a very different philosophy about affiliate marketing than Be Free. and tell them what he knew and what he thought his place should be in the company. How can we make this a better company, with people who may have different skills than some of us. I was convinced that my passion was sports marketing. Lesson learned.

Class 207

Class Santa Barbara Startup RSS 207

InfoChachkie

JULY 25, 2012

Facebook is a big, smart company. Companies like Facebook need a true self-serve platform which lets their advertisers only get and pay for the calls they want. Our technology helps to establish, optimize, and monetize your mobile marketing opportunities. But they’re missing a huge opportunity here. Share and Enjoy.

Netflix 191

Netflix Blogging Mobile Advertising 191

InfoChachkie

MARCH 18, 2013

In contrast, Hands-on Clueless Investors should be avoided, unless your company will imminently fail without their money and you have no other viable sources of cash. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Share and Enjoy.

Angel 217

Angel Technical Review RSS Entrepreneur 217

InfoChachkie

AUGUST 6, 2012

As Co-Founder and CEO of Commission Junction, Lex grew the company from two employees to become the de facto leader in the world of affiliate marketing, beating Google in the process. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

Organization 203

Organization RSS Google Examples 203

InfoChachkie

OCTOBER 15, 2012

I define a "VC" as, "a professional investor who deploys third-party funds into relatively early-stage companies." In contrast, the operational experiences required to take a company from its founding through a successful exit are additive to early-stage startups. In contrast, an Angel Investor is someone who invests their own capital.

Venture Capital 242

Venture Capital Technical Review Invest RSS 242

InfoChachkie

AUGUST 27, 2012

At the outset of their careers, they are forced to market themselves with little to no budget and differentiate their product so that they gain adequate attention without alienating too many potential customers. In the analog world, record companies controlled content distribution and thus played a significant role in a diva’s success.

Tips 204

Tips Startup Entertainment Entrepreneur 204

SoCal Delicious

MARCH 1, 2010

RSS ); Why You Should Start a Company in. Los Angeles By: Laura Rich February 26, 2010 It used to be, if you were serious about starting a tech company, you went to Silicon Valley. And as a result we have bred a culture of companies that have been quite innovative on making money. startup scene so hot. What makes L.A.

Los Angeles 50

Los Angeles Company Companies Angel 50

InfoChachkie

JULY 11, 2012

The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Commitment . Share and Enjoy.

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Coach Tips Competition Pricing 160