2012 Media Press Product 
Both Sides of the Table
MARCH 14, 2013
Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?
Both Sides of the Table
MAY 7, 2013
Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. You can’t change media consumption patterns easily. Production costs have fallen more than 90%. Ynon Kreiz is a force of nature in the media and tech sectors. hours of TV / day.
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Startup Professionals Musings
APRIL 7, 2013
back in 1995 meant to apply to technology product evolution and acceptance. The first phase of a hype cycle is the technology trigger or breakthrough, product launch or other event that generates significant press and interest. Consequently, the press usually abandons the topic. Plateau of productivity.
Both Sides of the Table
JANUARY 14, 2014
If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. Some quick data that I pulled from EmailisNotDead.com (mid 2012). Calls are changing but not dying. There are 2.9 billion email accounts. billion by 2014.
socalTECH
JUNE 23, 2017
The insurance industry today is one of the last industries to fully jump into adopting technology for offering up their products, says Wayne Slavin , CEO and founder of SURE (www.sureapp.com), and just needs some help in getting there. Those brands have pretty good products. We were eventually acquired by a large competitorin 2012.
Both Sides of the Table
MAY 23, 2012
But in 2012 a visit to any major college in America will show you the massive increase in aspirations of our young talent to become the next Mark Zuckerberg and build a future Facebook. So it is unsurprising that an over-funding environment and the commensurate returns hangover would have lasted until about – well – 2012.
Tech Zulu Event
SEPTEMBER 22, 2012
In this article the focus will be on how to successfully attract media attention. In order to prepare for TechCrunch Disrupt 2012 I reviewed company bios via the official site and read taglines that said “cool” rather than what the company does. Speaking of time thievery = long winded boring press releases. 1 Pre Planning.
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