Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

NOVEMBER 28, 2020

The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Marty Zwilling.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

JULY 3, 2022

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. Don’t connect the latest platform, which may be transient, with the larger phenomenon of digitally enabled social conversations. Maybe they just don’t care.

Social Media 140

Social Media Media Snapchat Platform 140

Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. Content is a “hits driven business” and therefore you can only invest in platforms not media. YouTube as a platform in which to build your entire business is naive. I think most arguments miss the mark. post-script.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

SEPTEMBER 28, 2019

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. Don’t connect the latest platform, which may be transient, with the larger phenomenon of digitally enabled social conversations. Maybe they just don’t care.

Social Media 95

Social Media Media Snapchat Platform 95

Startup Professionals Musings

MARCH 27, 2015

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. In 2014 Tumblr overtook Instagram as fastest-growing social platform, and Snapchat is the fastest-growing mobile app, driven largely by Millennials and teens.

Social Media 101

Social Media Media Marketing Snapchat 101

Startup Professionals Musings

OCTOBER 16, 2017

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. Don’t connect the latest platform, which may be transient, with the larger phenomenon of digitally enabled social conversations. Maybe they just don’t care.

Social Media 64

Social Media Media Snapchat Platform 64