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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. In today’s highly competitive ad environment, both content and data are kings. Why is your content arm so important as a lever?

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Demand Media Sees Steep Drop In Content Revenues

socalTECH

in revenues for the three months ended June 30, 2014, down from the $101.1M According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. The company said the drop came due to a shift away from higher CPM direct display advertising.

Demand 138
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ZEFR Sells Rights Management Assets To Vobile For $90M

socalTECH

Los Angeles-based ZEFR has sold its rights management and content-flagging assets--RightsID and ChannelID--to Vobile Group , a provider of video content protection, measurement, and monetization, in a deal worth $90M, the two companies annoucned late Thursday. It sold that business, Movieclips.com, in 2014, to Fandango.

Fandango 127
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Let’s Get Weird, a SXSW Interactive Recap (2014)

Tech Zulu Event

As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements.

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Why Twitter Analytics Is The Holy Grail For Every Content Marketer

Tech Zulu Event

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. But last August 28, 2014 seemed like a dawning of a new era in the Twitter world as Ian Chan, Twitter’s engineer, announces that the tool is available for just about anyone who wants to utilize it.

Content 93
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Demand Media Names New CFO

socalTECH

The announcement came as part of Demand Media''s quarterly results announcement, where the company reported 2014 revenues of $172.4M. Sean Moriarty, who is now heading up Demand Media, said the company saw strong growth in its marketplace businesses, including Society6 and Saatchi Art. READ MORE>>. demand media executive'

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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

At the time Whisper had roughly 20 million monthly active users across its app and website, which the company was looking to monetize through programmatic advertising, rather than brand-sponsored campaigns that had provided some of the company’s revenue in the past. Whisper’s last round was a $36 million Series C back in 2014.