Remove 2014 Remove Advertising Remove Customer Remove Platform
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Let’s Get Weird, a SXSW Interactive Recap (2014)

Tech Zulu Event

As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements.

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Interview with Dan LeBlanc, CEO and Co-founder, Daasity

socalTECH

The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms. Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google.

Startup 113
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Remember The Phone Company? It’s Back And It’s Called Facebook

InfoChachkie

Unfortunately, many of these professionals are doing so with a desktop mindset more akin to 2004 than 2014. Instead of foisting antiquated conversion funnels on mobile users, advertisers should offer consumers what they want - the opportunity to transact (or learn more) with a single click.

Company 200
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. It only happens when the margins get tight.

Commerce 211
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7 Winning Strategies For Smartphone App Startups

Startup Professionals Musings

According to Tim Cook at Apple, there were over 9 million registered developers in 2014. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly.

Startup 98
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Enplug: Bringing Social Media To A Display Near You

socalTECH

Nanxi Liu: In 2010, an industry report came out that predicted that digital signage was going to be a $4 billion market in 2014. We put our software onto computer chips, which are the size of your credit card, and we give it to customers without charge. That means third party developers can create apps on top of our platform.

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Interview with Robert Blatt, MomentFeed

socalTECH

Robert Blatt: We say to people that we do customer experience for multi-location brands. Our platform enables them to manage the digital representation of their locations, and engage with consumers in paid, social, and search, to improve that customer experience. So what does your customer look like nowadays? ,p>

Google 127