article thumbnail

Let’s Get Weird, a SXSW Interactive Recap (2014)

Tech Zulu Event

As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements.

article thumbnail

Interview with Scott Cannon, CEO of BigRentz

socalTECH

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. In 2014, we raised quite a bit of money from St. The company has grown about 200 percent since 2014, in terms of revenue. Cloud, and really went full force. One of my partners was St.

Startup 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Siemer Summit: Connecting Global Digital Media & Technology Leaders

Tech Zulu Event

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84
article thumbnail

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. But then Facebook became a more crowded platform, and the same happened with Google: more advertisers, higher CPM and a more competitive environment.

Commerce 211
article thumbnail

Why Twitter Analytics Is The Holy Grail For Every Content Marketer

Tech Zulu Event

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. But last August 28, 2014 seemed like a dawning of a new era in the Twitter world as Ian Chan, Twitter’s engineer, announces that the tool is available for just about anyone who wants to utilize it.

Content 93
article thumbnail

TechZulu Recaps: The Annual Startup Forecast

Tech Zulu Event

This year’s TZ #startupforecast (Jan 28, 2014) was no exception. 2014 looks to be the year of emerging technologies (wearables, bitcoin, etc.) The company hopes to prepare advertisers for varying screen sizes. Projection for 2014? Get yourself up to speed by reading through JATI, Inc.’s Summary of Topics.

Startup 95
article thumbnail

Veritable Guide For Traditional Stores Turning Digital

Tech Zulu Event

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity.

Guide 40