socalTECH

DECEMBER 7, 2016

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Gimbal was spun out of Qualcomm in 2014, and had started as a project within Qualcomm in 2010.

Mobile 100

Mobile Santa Monica Advertising Acquisition 100

socalTECH

FEBRUARY 5, 2015

Santa Monica-based MGID , which provides native advertising, says its move from New York to Los Angeles earlier this year helped drive "dramatic growth" at the company. mgid native advertising exchange' MGID said it saw a 21.7 MGID said it saw a 21.7 MGID moved to Los Angeles in July. READ MORE>>.

Los Angeles 100

Los Angeles Help Angel Santa Monica 100

socalTECH

SEPTEMBER 18, 2013

Santa Monica-based online matchmaking site eHarmony is continuing its big marketing push, saying this morning that it will be featuring a float for the 2014 Rose Parade. eHarmony--which is in the midst of a big marketing and advertising push--said that its float will feature musician Natalie Cole.

eHarmony 157

eHarmony Santa Monica Pasadena Advertising 157

socalTECH

AUGUST 8, 2014

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M in revenues for the three months ended June 30, 2014, down from the $101.1M The company said the drop came due to a shift away from higher CPM direct display advertising.

Demand 138

Demand Content Media eHow 138

socalTECH

MARCH 6, 2015

Santa Monica-based Demand Media said Thursday that it has named a new CFO, appointing Rachel Glaser to the position. The announcement came as part of Demand Media''s quarterly results announcement, where the company reported 2014 revenues of $172.4M. Glaser was most recently the CFO of Move, Inc.

Demand 100

Demand Media Santa Monica Advertising 100

Tech Zulu Event

JULY 31, 2014

This month, Siemer and Associates hosted its 4th Annual invitation-only Silicon Beach Summit at Casa Del Mar and Shutters on the Beach in Santa Monica, California. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce. Hitesh Chawla, CEO.

Media 84

Media Technology Truecar Southern California 84

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

Technical Review 76

Technical Review Advertising Google Screening 76