socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. all the way through to passions like the Robb Report, which was operated by CurtCo for almost two decades.

Media 150

Media Report Advertising Content 150

socalTECH

MARCH 15, 2017

Los Angeles-based online advertising exchange operator Rubicon Project announced Tuesday afternoon that it has named Michael Barrett as CEO, replacing founder and CEO Frank Addante. Barrett was most recently CEO of Millennial Media, and also had served as Chief Revenue Officer at Yahoo!, in the fourth quarter of 2015.

Yahoo 113

Yahoo Report Advertising Los Angeles 113

Tech Zulu Event

JANUARY 22, 2016

billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. If your competitor is spending more on social network advertising, so should you. Social networking continues to be a superior force in marketing, especially Facebook. That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

MARCH 17, 2016

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 53

Social Media Tool Anthem Google 53

Startup Professionals Musings

SEPTEMBER 3, 2013

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships. Broadcast sponsorships and advertising. Coopetition,” or strategic cooperation with a competitor is another angle.

Competition 84

Competition Entertainment Advertising Social Media 84

Startup Professionals Musings

AUGUST 24, 2015

According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Early hype actually should precede the final product, and consists of proof-of-concept stories, media events and industry exposure.

Startup 97

Startup Marketing Entrepreneur Social Network 97

Tech Zulu Event

JANUARY 26, 2016

In 2015 an additional 237 thousand joined the online community. Top media giants Facebook and Alphabet are determined to grow this number with the introduction of various airborne devices designed to bring internet to the far corners of the globe to boost their revenues. One of the stars of 2015 was undoubtedly Slack.

Commerce 40

Commerce Mobile Technical Review Google 40