2015 Competition Media Social Media 
Tech Zulu Event
JANUARY 22, 2016
Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. billion in 2015 alone. How can your company best benefit from social networking ads in 2016? If your competitor is spending more on social network advertising, so should you.
Startup Professionals Musings
SEPTEMBER 14, 2015
The bad news is that many are already doing it, with competition growing, so the longer you wait, the less chance you have of getting there first. In a new startup, there is tremendous competitive value in registering intellectual property early, but you don’t need to contract these tasks to expensive experts any longer.
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Startup Professionals Musings
DECEMBER 14, 2015
In today’s world of information overload, everyone relies on marketing and social media to find solutions to match their needs. Paradigm-shift solutions have no competition." The real competition to a new paradigm is the old paradigm. The real competition to a new paradigm is the old paradigm.
Startup Professionals Musings
DECEMBER 18, 2015
Customers are more in control of their buying decisions than ever before, with the wealth of alternatives and information available online, and interactive access to sources they trust via social media. This includes recognizing that you have competition, and using the competitor offering to highlight your advantages.
Startup Professionals Musings
MAY 4, 2016
The number of startups rose in 2015 for the first time in five years, with the largest year-over-year increase in two decades. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Marty Zwilling.
Startup Professionals Musings
NOVEMBER 16, 2015
Resist the temptation to be defensive, and don’t assume you are somehow smarter than the competition. If you can’t find anything innovative in your user interface, process or algorithms, you need to think again and add something for a competitive barrier to entry and increased valuation. Actively listen to mentor and customer feedback.
Startup Professionals Musings
SEPTEMBER 3, 2013
As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships. See who checks into your competition. Track the competition. Inexpensive lead generation.
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