Both Sides of the Table

DECEMBER 11, 2022

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. In those years I learned to properly build product, price products, sell products and serve customers.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

socalTECH

JULY 10, 2019

We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Spencer Price: That's a fair question. Spencer Price: It's a bit of a circuitous route. What is Halla?

Pricing 113

Pricing Startup North Hollywood Platform 113

Startup Professionals Musings

AUGUST 7, 2015

Remember, investors are buying into the business, not the product. Investors are business experts, while the entrepreneur is more likely the product expert. In my experience, the team's credentials are more important than the product. Partnerships, distribution channels and pricing models should be included.

Product 103

Product Slides Customer Custom 103

Startup Professionals Musings

APRIL 20, 2015

Too many founders have learned that passion and free beta products do not imply a sustainable business. Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Marty Zwilling First published on Entrepreneur.com on 4/10/2015.

Startup 107

Startup Sales Customer Custom 107

Startup Professionals Musings

OCTOBER 2, 2015

Five major elements of every business include your people, product, opportunity, money and marketing. Innovative products and services always take longer to develop than anticipated, and quality problems pop up where least expected. Written product specifications and business plans pay big dividends.

Startup 105

Startup Entrepreneur Marketing Satisfaction 105

Startup Professionals Musings

NOVEMBER 14, 2015

You should be counting only those people who fit your target customer demographic and paid full price for the product or service, without any prior connection to you or the business. Especially for free or freemium products, the rate of new signups is critical. Marty Zwilling First published on Entrepreneur.com on 11/04/2015.

Acquisition 100

Acquisition Entrepreneur Customer Custom 100

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. After I sold my last company, Shift, in May of 2015, I took some time off to look for the next thing to do.

Media 153

Media Mobile Startup Acquisition 153