Startup Professionals Musings

MARCH 25, 2016

That’s the right place to start, but real growth and scale requires attracting customers who are not like you. Update your technology to reach new customer segments. Today’s customers want to be mobile and location sensitive. Make your offering part of improving customer lifestyle rather than just solving a problem.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

OCTOBER 3, 2016

Sets goals and milestones, with metrics to track progress. They define metrics for each goal, and diligently track themselves against these metrics. Focus all initiatives around value to your customers. A business must be all about listening to customers, delivering value, and customer satisfaction.

Entrepreneur 106

Entrepreneur Satisfaction Metrics Ideas 106

Startup Professionals Musings

JULY 29, 2016

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Actively listen to customer feedback, and don’t be a one-trick pony.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

AUGUST 19, 2016

An initial revenue surge, or a major cash advance from investors often leads to a mentality of building a large customer base at any cost. As the business grows, it pays to learn how to use automated financial tools, and review the key financial metrics daily. Failure to follow-up on customer receivables delays.

Startup 57

Startup Training Entrepreneur Customer 57

Startup Professionals Musings

JANUARY 30, 2016

It’s easy to declare yourself an entrepreneur, but it’s not so easy to convince investors, your team and customers that you are that special one to fund and follow. Vision of providing real customer and social value. Sets realistic goals with milestones and metrics to gauge progress.

Startup 58

Startup Satisfaction Entrepreneur Customer 58

Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. Now you have real customers who can quickly turn off hundreds of potential customers if you ignore their feedback.

Social Network 59

Social Network Startup Demand Entrepreneur 59

Startup Professionals Musings

AUGUST 12, 2016

Implement metrics and set objectives for every organization. This is also the time for business development focus, related social causes, and exploring common ground (coopetition initiatives) with competitors. Spend real time on people development and succession planning. You can’t manage what you don’t measure.

Entrepreneur 55

Entrepreneur Training Organization Examples 55