Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. The metrics were good but we wondered how much better they would be when we expanded our product. Market Structure.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. You spend the months influencing the influencers.

Social Media 62

Social Media Media Metrics SEO 62

Both Sides of the Table

JANUARY 3, 2016

On the other side of the spectrum is Benchmark Capital who famously eschews platform services and believes that having nobody between their partners and the portfolio companies they work with makes for the most productive relationship between VC firm and founder.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Both Sides of the Table

JANUARY 5, 2016

When we were acquired by Disney we had a product & engineering team of 55 people. But if you’re not on FB in 2016 you’re crazy. Each distribution channel you sell products in has its own unique customer base but your goal is to build a relationship with those end customers. It’s both / and.

Content 150

Content Snapchat Platform SEO 150