Startup Professionals Musings

JANUARY 30, 2017

Entrepreneurs are people who dream up new ideas, and then commercialize them into new businesses. Yet, in my experience as a mentor to entrepreneurs, the majority of failures I see are related to starting and growing the business, not developing the solution. In today’s world, the market evolves even faster than the technology.

Ideas 72

Ideas Startup Metrics Entrepreneur 72

Startup Professionals Musings

AUGUST 4, 2017

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. Entrepreneur of the Year” finalist. Show your passion and creativity in every solution.

Custom 85

Custom Customer Product Marketing 85

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Custom 58

Startup Professionals Musings

NOVEMBER 24, 2017

Ironically, the most common desire I hear from entrepreneurs selling wholly online, is the need for their entry into retail, as the next step in their growth strategy. People must be measured in performance reviews against industry best practices, rather than previous results in your business.

Custom 52

Custom Customer Technical Review Summary 52

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). The “product” value is difficult to quantify, the costs are nebulous, and entrepreneurs have to clone themselves to scale the business. Don’t forget seminars and events.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

AUGUST 16, 2017

Many business executives and entrepreneurs I know are convinced that business success is all about having the right solution for the right price. Some things need to be done whether we like them or not; for example, daily cash-flow analysis and business metrics. Marty Zwilling First published on Inc.com on 08/02/2017.

Software Review 57

Software Review Technical Review Startup Press 57

Startup Professionals Musings

APRIL 17, 2017

Of course, nobody really knows all of what tomorrow will bring, in terms of globalization, digital technology, or demographic shifts, but most experts agree that certain elements are already obvious, and things must be done today to get your business ready in time. Data technology facilitates more fact-based decisions.

Company 55

Company Companies Artificial Inteligence Technical Review 55