2017 Marketing Mentor Writing 
Tech.Co
JANUARY 29, 2018
Robbie Cabral, CEO and founder of Benjilock , the first biometric and rechargeable smart lock, is a veteran to Eureka Park and recipient of the 2017 CES Innovation Award. Add Mentors to Your Roster. Regardless of one’s stage, mentors are a must have for any founder. Get Your Playbook Together. I [received] very good advice.
Startup Professionals Musings
FEBRUARY 27, 2019
Yet I find that few of today’s workers realize that succeeding as a freelancer requires a whole new focus on “marketing” yourself. As you know, things can change quickly, as businesses try to survive and adapt to an evolving market, so it’s better to be prepared than caught off guard. Write down some target objectives and milestones.
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Startup Professionals Musings
DECEMBER 8, 2017
Based on my experience as an angel investor and a mentor to dozens of entrepreneurs, having no business plan is the quickest way to define yourself as just a dreamer, or at best a hobbyist. Providing your product or service free to customers may sound attractive in marketing materials, but you need revenue sources to survive.
Startup Professionals Musings
MARCH 17, 2017
Based on my current role as a mentor to entrepreneurs, I will paraphrase and recommend Whiddon’s top techniques in business terms: Build an image of likability and rapport. You can also establish authority by writing and public speaking. Marty Zwilling First published on Inc.com on 03/02/2017.
Startup Professionals Musings
AUGUST 7, 2017
That means that you need to overtly market yourself, rather than wait and hope that the right people or customers will find you. In my long-time role as a mentor and business advisor, I still see too many people who are waiting to be found as a candidate for their dream role, or waiting for investors to find their startup.
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