socalTECH

DECEMBER 20, 2017

Read on for our top posts from 2017! ?? link] A year in review: productboard’s top 10 posts from 2017 was originally published in The Age of Product Discovery on Medium, where people are continuing the conversation by highlighting and responding to this story. Still prioritizing features in a spreadsheet? Read more… ??

Technical Review 100

Technical Review Metrics Ideas Product 100

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. So it makes me laugh to this day when I talk with a journalist or potential investor in the company and they ask flippantly, “How is MakeSpace a technology company?”

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

AUGUST 4, 2017

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS).

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

JANUARY 30, 2017

In today’s world, the market evolves even faster than the technology. Manage the business with metrics and goals. Metrics drive a results-oriented culture that leads to continuous quality improvements, required pivots, and recognition of success. Marty Zwilling First published on Inc.com on 01/17/2017.

Ideas 72

Ideas Startup Metrics Entrepreneur 72

Startup Professionals Musings

APRIL 17, 2017

Of course, nobody really knows all of what tomorrow will bring, in terms of globalization, digital technology, or demographic shifts, but most experts agree that certain elements are already obvious, and things must be done today to get your business ready in time. Data technology facilitates more fact-based decisions.

Company 55

Company Companies Artificial Inteligence Technical Review 55

Startup Professionals Musings

APRIL 7, 2017

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics. Marty Zwilling Published by Xerox Small Business Solutions on 04/06/2017.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

FEBRUARY 24, 2017

Use your knowledge of evolving needs and technology to add more value than competitors, and introduce clients to each other to build partnerships. They expect reviews and testimonials from other clients. Marty Zwilling First published on Inc.com on 02/09/2017. Passively waiting for transactions only makes you a commodity.

Social Media 56

Social Media Pricing Technical Review Demand 56