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Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

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Startups Need Your Data, But Consumers Are Still Wary

Startup Professionals Musings

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

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7 Lessons For Mobile App Developers To Beat The Odds

Startup Professionals Musings

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. According to Tim Cook at Apple, there were over 20 million registered developers in 2018. If you want to drive up the demand for your core product, one smart tactic is to drive down the price of all complementary products.

Mobile 126
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Could Facebook’s Crypto Break Financial System? Congress Airs Fears

Xconomy

Soaring prices of Bitcoin and other so-called digital tokens were attracting investments from speculators hoping to get rich quick—but these virtual coin values were also known to drop just as suddenly, the US Treasury Department’s Financial Stability Oversight Council noted.

Pricing 89
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How Today’s Full Customer Buying Journey Is Critical

Startup Professionals Musings

For example, you may think that buying a commodity like bottled water is still all about price, yet buyers today check their smartphones first for positive brand reviews, environmentally friendly bottles, positive buzz from social media, and the nearest outlet for purchasing. It’s time to get started today.

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5 Strategies For Business Growth Many People Forget

Startup Professionals Musings

Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Competitors tend to focus on price and other variations to existing offerings. Marty Zwilling First published on Inc.com on 12/18/2018. Introduce disruptive technologies to this domain.

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7 Growth Choices That Can Make or Break Your Business

Startup Professionals Musings

These days, customers remember the total experience with a company longer than they remember the price they paid. This experience includes browsing your website, social media interactions, the sales process, as well as your support and follow-up. Marty Zwilling First published on Inc.com on 08/16/2018.