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Social Media Cyber Threats: 3 Predictions for 2018

Xconomy

Ransomware: Social media will be the number one vehicle for ransomware distribution in 2018. Currently, there are nearly 1 million social media accounts compromised every day, and that number will continue to rise, thanks to the plethora of easily identifiable targets.

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Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

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Startups Need Your Data, But Consumers Are Still Wary

Startup Professionals Musings

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

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7 Lessons For Mobile App Developers To Beat The Odds

Startup Professionals Musings

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. According to Tim Cook at Apple, there were over 20 million registered developers in 2018. If you want to drive up the demand for your core product, one smart tactic is to drive down the price of all complementary products.

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How Today’s Full Customer Buying Journey Is Critical

Startup Professionals Musings

For example, you may think that buying a commodity like bottled water is still all about price, yet buyers today check their smartphones first for positive brand reviews, environmentally friendly bottles, positive buzz from social media, and the nearest outlet for purchasing. It’s time to get started today.

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5 Strategies For Business Growth Many People Forget

Startup Professionals Musings

Competitors tend to focus on price and other variations to existing offerings. For example, Facebook added WhatsApp as a cross-platform messaging and Voice over IP (VoIP) service to enhance the self-sustaining growth their social media platform before any downturn. Marty Zwilling First published on Inc.com on 12/18/2018.

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6 Strategies To Build Traction and Validate Your Plan

Startup Professionals Musings

I learned this the hard way a few years ago in a startup where customers loved our idea and the free prototype, but we couldn’t sell one for the full price needed to meet our financial projections. We simply hadn’t tested the price sensitivity in the market segment and geography that needed the features we offered.