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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.

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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

The company built its own point-of-sale system and commerce APIs in-house, allowing them to deliver a “seamless” customer experience, former Glossier CTO Bryan Mahoney said in 2018. Founded in 2014, Glossier is widely touted as one of the earliest breakout successes of the DTC model, and raised its Series E last July at a $1.8

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How the myth of the ‘girlboss’ harms emerging women in tech

TechCrunch LA

On Lafayette Street in SoHo, young, fashionable women lined up around the block to enter a minimalist, millennial oasis, the most perfect Instagram feed brought to life. Glossier affirmed our inherent beauty, then reminded us that we can be even more beautiful if we buy their “Boy Brow” pomade, which sold one tube every 32 seconds by 2018.

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The Truth About the Scooter Economy?—?An Insider’s Perspective

Both Sides of the Table

An Insider’s Perspective “Bird Zero” that are custom designed by the company There is a story arc of the electric scooter market that took the world by storm in 2018, was second-guessed late in the year and has quietly re-emerged as a powerful force of growth where few really appreciate the speed and scale of what has happened. Simply put?—?there

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5 Ways Today’s Market Allows Startups To Scale Faster

Startup Professionals Musings

Of course, in a world which spawns over a half million startups every month, these accomplishments are very rare, but they are happening like never before. Whether our business is a startup or a multi-national brand, through platforms like Amazon, giant players have no special advantage. Time is of the essence.

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Venture capitalists ‘like and subscribe’ to influencers

TechCrunch LA

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. Naturally, the next step in Bernstein’s evolution from blogger to businesswoman was a technology startup. Karat, a startup building a bank for creators. Last month, the product launched with $1.2

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Why Pitching Your Product Is Not Enough For Investors

Startup Professionals Musings

As a technology buff, I’m all too sensitive to the common investor complaint that technical people often end up selling yet another “solution looking for a problem,” because they are so impressed with their technology. Of course, you wouldn’t include this data in your customer product pitch.

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