Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Set specific objectives, budgets, and metrics for each one. every month.

Marketing 96

Marketing Metrics Social Media Content 96

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

AUGUST 27, 2018

In this era of rapid market and technological change, I know I have to challenge my small business advisory clients to keep innovating and stay ahead of the game. They have the courage to make bold decisions, often contrary to conventional market research and linear thinking. Set metrics and rewards specifically for innovation.

Metrics 58

Metrics IBM IBM Competition 58

socalTECH

AUGUST 28, 2017

I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder. That is all gearing up for a Series A funding, which will happen in the summer of 2018. I said, that's what we need for the event industry.

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

Startup Professionals Musings

OCTOBER 8, 2018

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. They have to be energized and able to adapt as the market and competitors demand.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

AUGUST 8, 2018

Unfortunately, most of the entrepreneurs who contact me for guidance only seem to work on strategic issues when they are in a crisis, such as losing a major distributor or being swamped with customer complaints. I recommend that every entrepreneur and business owner carve out some time every week for proactively work on strategy.

Tips 51

Tips Metrics Sample Statistics 51