2019 Demand Metrics Product 
Startup Professionals Musings
MARCH 4, 2019
Is your marketing focus product-centric or customer-centric ? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience , not just the best product. Marty Zwilling First published on Inc.com on 02/19/2019.
Startup Professionals Musings
MAY 1, 2019
Image via Pixabay As a mentor to many small business owners, I always caution them that you can never relax completely, just because your initial solution or product set appears to be getting traction, and the market buzz is positive. Document processes and metrics for economies of scale.
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Startup Professionals Musings
JUNE 8, 2019
A recent high-profile one, Theranos , the blood-testing company, had no trouble getting customers, but promised more than their technology could deliver, Another, Shyp , an early on-demand delivery platform, blamed their demise on premature scaling. Demand continuous innovation to keep up with change.
Startup Professionals Musings
NOVEMBER 4, 2019
I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. Make the product or service come alive. Marty Zwilling First published on Inc.com on 10/21/2019.
Startup Professionals Musings
MAY 10, 2019
Jumping in haphazardly with poorly a focused message is definitely non-productive, and may harm your business. Use business metrics and tools to tune your efforts. Demand professional business skills and customer advocacy. Marty Zwilling First published on Inc.com on 04/25/2019. Do your homework before you begin.
Startup Professionals Musings
JUNE 2, 2019
Real business leadership requires continuous improvement, just like your products and processes. Many new venture owners have trouble disengaging from the escalating demands of their business to celebrate the small successes of the people and customers who depend on them. Work on being a facilitator rather than a driver.
Both Sides of the Table
NOVEMBER 14, 2017
An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. How profitable is my product or service? As an early-stage VC I love this phase.
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