TechCrunch LA

MARCH 19, 2021

Roughly two years ago, in July 2019, Los Angeles set up an office of climate emergency and earlier this year Mayor Eric Garcetti launched the climate emergency mobilization office to coordinate activity between civic leaders, the mayor’s office, and the city council. .

Los Angeles 192

Los Angeles Marketing Study Angel 192

Startup Professionals Musings

MAY 1, 2019

Image via Pixabay As a mentor to many small business owners, I always caution them that you can never relax completely, just because your initial solution or product set appears to be getting traction, and the market buzz is positive. Document processes and metrics for economies of scale.

Metrics 86

Metrics Startup Training Customer 86

Startup Professionals Musings

JUNE 5, 2019

Now, if your web site is not clear and clean, or you don’t have a chat robot for a product question online, you may be abandoned as providing poor customer service, just as certainly as having to wait in a long product exchange line after the holidays. The marketing metrics covers support as part of experience.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

NOVEMBER 29, 2019

Why doesn’t this product or service already exist? Building a product, as well as a business, takes money and people. This will incent earlier thinking outside the box, and help you get metrics in place to track progress, or lack of it, along the way. Marty Zwilling First published on Inc.com on 11/15/2019.

Entrepreneur 126

Entrepreneur Ideas Resource Examples 126

Startup Professionals Musings

NOVEMBER 4, 2019

I love good causes and social entrepreneurs, but a recent pitch to me about eliminating world hunger with a new product (harvesting algae at low cost) seemed to forget that really hungry people don’t have any money. Make the product or service come alive. Marty Zwilling First published on Inc.com on 10/21/2019.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

JUNE 8, 2019

For a successful launch and scalable growth, they need to establish many checkpoints, with metrics to assess their progress and alignment with the vision. Innovation must be applied to your business model, your processes, as well as your product offering. Aim to obsolete your own products with new, before competitors do it.

Startup 88

Startup Demand Training Customer 88

Startup Professionals Musings

JANUARY 23, 2019

Set target date milestones and metrics to gauge progress. The result was a product that was bloated and late to market. I recommend the minimum viable product (MVP) strategy. Marty Zwilling First published on Inc.com on 01-09-2019. Don’t forget the local Chamber of Commerce and local business executives.

Ideas 99

Ideas Slides Writing Startup 99

TechCrunch LA

SEPTEMBER 7, 2021

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JULY 17, 2019

You are so engaged in building and selling your product or service, that you “don’t have time” to focus on strategy and the next round of changes for the business to survive and grow. before developing new products or carving out a new and untested space for your business. Marty Zwilling First published on Inc.com on 07/03/2019.

Technical Review 87

Technical Review Customer Custom Competition 87

Startup Professionals Musings

MAY 10, 2019

Jumping in haphazardly with poorly a focused message is definitely non-productive, and may harm your business. Use business metrics and tools to tune your efforts. Marty Zwilling First published on Inc.com on 04/25/2019. Do your homework before you begin. More social media activity doesn’t mean a higher return on investment.

Social Media 99

Social Media Media Tool Startup 99

Both Sides of the Table

NOVEMBER 14, 2017

An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. How profitable is my product or service? As an early-stage VC I love this phase.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

JUNE 2, 2019

Real business leadership requires continuous improvement, just like your products and processes. That means a priority on coaching and mentoring, as well as training and tools, before focusing on results metrics. Marty Zwilling First published on CayenneConsulting on 05/09/2019. Eliminate the use of “off-the-record” comments.

Tips 97

Tips Mentor Coach Metrics 97

Startup Professionals Musings

JUNE 28, 2019

In my own years of experience as a business advisor, improving the company culture is still a major challenge to company leaders, many of whom were raised in a different era, or struggle trying to balance the rising costs of perks and benefits against measurable growth in productivity and profits.

Competition 76

Competition Coach Case Study Statistics 76

Startup Professionals Musings

APRIL 1, 2019

Highlight your productivity and efficiency rather than workload. Help your owner get beyond the misleading metrics of employee overtime and salary increases. Marty Zwilling First published on Inc.com on 03/18/2019. Accept and capitalize on change. Start today in overcoming any “we-versus-them” or “win-lose” mentality.

Technical Advisors 75

Technical Advisors Startup Satisfaction Customer 75

Both Sides of the Table

FEBRUARY 20, 2019

In 2019 market conditions often are such that founders retain control of the board through the A-round, usually in a 2–1 (common to investor) ratio but sometimes it’s 3–2 (common to investor). If your metric move immediate up-and-to-the-right? I’ve outlined above why I think boards are important so I won’t repeat it here.

Startup 236

Startup Venture Capital Tips Capital 236

Startup Professionals Musings

JULY 22, 2019

A quick scan of the Internet today will convince you that many sites are still product-centric, technology focused, and haven’t been updated for years. Customers are pulled in by differentiators that go well beyond the product, including ease of shopping, ordering, delivery, customer reviews, and personalization.

Marketing 94

Marketing Social Media Technical Review Customer 94