2019 Marketing Metrics Product 
Both Sides of the Table
DECEMBER 11, 2022
How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? Until we weren’t.
TechCrunch LA
SEPTEMBER 7, 2021
But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor.
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TechCrunch LA
MARCH 19, 2021
Roughly two years ago, in July 2019, Los Angeles set up an office of climate emergency and earlier this year Mayor Eric Garcetti launched the climate emergency mobilization office to coordinate activity between civic leaders, the mayor’s office, and the city council. .
Startup Professionals Musings
MARCH 4, 2019
Is your marketing focus product-centric or customer-centric ? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience , not just the best product. Marty Zwilling First published on Inc.com on 02/19/2019.
TechCrunch LA
DECEMBER 5, 2018
The former President of ExactTarget and later chief executive of Salesforce Marketing Cloud has made billions of dollars building products to help support customer service and now he’s back at it again with his latest venture MetaCX. If customers are doing the things i want them to be doing through my product.
TechCrunch LA
NOVEMBER 5, 2021
The global meat substitute market was valued at $4.51 Growing up with a father who was a food marketer, Boyd Myers said she saw firsthand what eating a diet of fast-food can do to a person and was always looking for more healthy food options that also had a positive benefit for the planet. AKUA co-founder and CEO Courtney Boyd Myers.
Startup Professionals Musings
DECEMBER 13, 2019
In the interests of helping you work smarter and last longer, I would like to offer my top ten list of key resource drains to avoid in early businesses and startups, based on my years of advising entrepreneurs and my own business experience: Expanding your product line too quickly for scaling. Ineffective and expensive marketing campaigns.
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