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Reflections On 2019: Peter Cowen, Sutton Capital Partners

socalTECH

While it was a good year for our merger and acquisition practice in the SaaS and fintech space, our most exciting news is in our merchant banking sector where we invest in and advise growth companies often for several years. Are there any technology innovations, gadgets/devices, software, that you found most interesting in 2019?

Capital 100
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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

Even then private market investors can paper over valuation changes by investing at the same price but with more structure so it’s hard to understand the “headline valuation.” No blog post about how Tiger is crushing everybody because it’s deploying all its capital in 1-year while “suckers” are investing over 3-years can change this reality.

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Putting the band back together, ExactTarget execs reunite to launch MetaCX

TechCrunch LA

.” For the company’s customers, MetaCX provides a dashboard that includes outcomes, the collaboration, metrics tracked as part of the relationship and all the metrics around that are part of that engagement layer,” says McCorkle. And, from that respect, the success of the MetaCX round speaks volumes.

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6 Hard Questions That Every Entrepreneur Must Answer

Startup Professionals Musings

Traditional investors are not interested in non-profits, no matter how good the cause, since there will be no financial return on their investment. This will incent earlier thinking outside the box, and help you get metrics in place to track progress, or lack of it, along the way. Non-profits rely on philanthropists and donors.

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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy. Do your homework before you begin.

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Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

In addition to quantifying the positives of the customer lifetime value metric, they address the mistakes that I see regularly in my business advisory service relative to assessing the value of customers and value, including the following: Failing to account for current customer status and stage.

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9 Ways to Use Pull Marketing When Push Doesn’t Work

Startup Professionals Musings

Implement marketing metrics based on inbound data. Inbound marketing data, including site page visits, blog reads, inbound links, and e-commerce orders linked to content are much more relatable to return-on-investment (ROI) than email blasts, banner-ad views, and TV show ratings. Take advantage of new automated tools in this area.